Factors Affecting the Microenterprise Promotion of Potters in the Imbabura Province

Abstract

Pottery artisans over time have been an important part of society as they provided products for construction and daily tasks, but as it is an activity that was transmitted from generation to generation and adding the problems caused by the pandemic, has been extinguished With this background, the objective of the investigation is based, which is to identify the causes that prevent the transition from an early venture to a growing venture of the pottery artisans of the province of Imbabura. The study was carried out under a qualitative approach, using descriptive phenomenology as a method, the technique used is the semi-structured interview and an instrument called the question bank which was validated by the judgment of five experts in a single circulation, the sample was census made up of 16 potters after a localization process through digital media and social networks. As a result, five components and several criteria were established, which were analyzed and interpreted individually and jointly by the authors. It was concluded that pottery microenterprises encounter administrative, social, productive, communicational and educational problems, the main cause being the economic area.